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Sooim Kang, Product Designer

Hiii guyss!! Let’s doom scroll together

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Sooim Kang, Product Designer

Officially a Master of Communication Design 🎓 #parsons

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Sooim Kang, Product Designer

7.5/10 ⭐ food review of London Bagel Museum in 안국점 with @neda

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Sooim Kang, Product Designer

Missing my mommy and auntie💛

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Sooim Kang, Product Designer

A late night journaling session hatessss to see me coming

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Sooim Kang, Product Designer

pov: a friday night after saying we should do something lol @lucytrep

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Sooim Kang, Product Designer

@hellofresh pls sponsor me i'm begging

About

Hi, I’m A product designer interested in the human behavior behind our digital interactions.

I’m a New York-based product designer, born in Seoul and raised in Kansas (Go Chiefs!). My background in journalism and visual design shapes how I work: observe closely, question the obvious, and design around what people actually do.

How I work: I design in Figma, build with Claude Code, and ship on Vercel and Supabase. I write the rules and style guides my coding agents follow, and I test every change in the running product. Even the chat on this site is something I built, on the Claude API.

Outside of design, I’m usually making my way through my Letterboxd watchlist, walking around the city with friends, or trying a new spot on Beli.

Listening toPetals on the MoonWasia Project

Experience

  1. Graphic Designer (Freelance)Regular People11 clients · a 7-week sold-out Off-Broadway run2025–now
  2. Digital Marketing & Design CoordinatorAKADEMIA Test PrepOne design system across 100+ deliverables2023–25
  3. Product & Visual Designer (Contract)Meal Village+20% investor demo engagement2022–23
  4. Lead Product & Brand DesignerAuthentic Media Ascension (acq. by Jellysmack)30+ creators · 60M+ subscribers · 20B+ views2021–23
  5. Graphic DesignerNorthwestern Student Affairs200+ applications from one campaign2020–22

Education

  1. Master of Communication DesignParsons School of DesignMerit Scholar · Digital Expression Fellow2025–26
  2. B.S. in JournalismNorthwestern, MedillMagna cum laude · IMC certificate2019–22

Camera roll

With my team at the Parsons 2026 AI Startup Design Hackathon
With my team at the Parsons 2026 AI Startup Design Hackathon
Brainstorming at FigBuild 2026
Brainstorming at FigBuild 2026
Parsons 2026 Digital Expression Fellows
Parsons 2026 Digital Expression Fellows
Always listening to something: 45K minutes on Spotify last year
Always listening to something: 45K minutes on Spotify last year
Out taking photos
Out taking photos
Local museums first, whenever I travel
Local museums first, whenever I travel
Biggest sweet tooth, always up for ice cream
Biggest sweet tooth, always up for ice cream
With my family
With my family
Street food break
Street food break

Favorites