I'm a Product Designer shaped by storytelling, systems, and figuring out what actually matters.

Good products rarely fail because of the interface. More often, they're solving the wrong problem.

That's the part of design I enjoy most: understanding where friction actually comes from, reframing the problem when needed, and turning those insights into products that feel intuitive. AI has become an integral part of how I work, helping me move faster from observation to iteration while staying grounded in real user behavior.

When I'm not designing, I'm usually watching a new show, going on long walks with friends, or trying a new place on Beli.

I'm looking for thoughtful product teams building ambitious tools with real cultural or behavioral impact. Feel free to reach out on LinkedIn or email me at sooimkang@gmail.com.