Hi there! I'm Sooim.

Product Designer turning complex behavior into intuitive products

Organizing Voice Chats Around Topics, Not Timelines

2026 · yap

Notate project cover

Annotating the Web Without Losing Context

2026 · Notate

Controlling What You See in the Feed

2025 · Instagram

Designing Grocery Shopping for What's Actually Eaten

2026 · Amazon Fresh

Restoring Shared Viewing in the Streaming Era

2026 · neuk

Determining When Health Signals Require Action

2026 · Acuity

Forage project cover

Transforming Real-World Inspiration into Reusable Design Systems

2026 · Forage