Sooim Kang · Product Designer

I design and build digital products that make complex interactions feel intuitive. My work explores AI, communication, and the tools shaping how people create and connect.

Recent Work

Organizing voice chats around topics, not timelines Annotating the web without losing context Controlling what you see in the feed Booking a private room to watch together

yap is a voice-first group chat for friends who send long voice memos. AI transcribes each memo and splits it into topics, so friends can play only what’s new and reply to the part they care about. I designed it and shipped it as a web app that friends join from a text invite.

Notate is a Chrome extension for keeping a thought next to what sparked it. Tabs, bookmarks, and screenshots split an idea from its source. Notate pins a note to the exact element on a page, sorts it into folders that work across sites, and takes you back to it later.

Instagram Lists is a concept for grouping the accounts you follow. One feed makes friends, creators, and brands compete for attention, so people miss the ones they meant to check on. Lists let you choose who you’re browsing for, and Home, Stories, and Following all follow that choice.

neuk is a mobile booking experience for private screening rooms. Small apartments can’t hold the group, so friends find a room nearby, book it by the hour, unlock the door with a QR code, and turn their phone into the remote. Designed solo as a six-week service design concept.