Hi there! I'm Sooim.

A NY-Based Product Designer working at the intersection of Storytelling, Human Behavior, and Scalable Systems

Restructuring the Feed Around Relationship Contexts

2025 · Instagram

Shifting Grocery Systems from Purchase to Consumption

2026 · Amazon Fresh

Designing Social Infrastructure Around Streaming

2026 · neuk

Translating Biometric Uncertainty into Actionable Care

2026 · Acuity

Forage project cover

Turning real-world inspiration into reusable design systems

2026 · Forage

Capstone

2026 · HBD Cards